Since Google announced that page speed is an important part of Google’s ranking algorithm, SEO audits have included a page speed section. I’ve often seen a significant portion of page speed audits, such as home page speed screenshots, internal pages, and even comparisons with competitors. These screenshots of a typical page speed gauge show if the waterfall shows the number of scripts that will be called when the page loads, or if it contains a large red pie chart that shows most of the site in the slow category. , Can be a little naughty.

Speed ​​up

The logic behind most of these reports is that slow page speeds reduce the visibility of your site (or page) search. Conversely, the faster the site (or page), the better the visibility. If your site moves from slow to fast and vice versa, the impact on your eyesight is obvious. Of course, the main goal is to improve the visibility of your website by making the necessary improvements.

It would be nice to have some simple things like improving the speed of your website to increase visibility and search traffic, but I’ve never seen this in person. Not only have we seen an increase in speed that improves search visibility, but we haven’t seen a decrease in website visibility due to speed issues.

She posted this question on both Twitter and LinkedIn and asked for a case study. Neither channel sees definitive data showing that page speed moves the needle on most websites. There were some examples in the answer, but it sounded like an outlier with insights that didn’t apply to all websites.

Conversion speed

I think speeding up websites and pages is important for conversion purposes, but the visibility of searches that link directly at high speed (determined by the higher ranking of more URLs in search results). I don’t think it will improve. So if you need to improve page speed, you definitely need to do it. The difference is where you expect a return on investment.

I don’t think the effort is justified if the website improves speed, especially for SEOROI. On the other hand, if speed improvements are made in anticipation of conversion / sales improvements, this may be justified.

The difference here lies in the type of work. Websites that exist for the purpose of online trading, such as e-commerce and products / services sold online to consumers, may benefit from increased speed. Faster sites reduce the withdrawals that would occur if the sales time was too long.