SEO is an ongoing process

In large organizations where SEO efforts are part of a dedicated team, there is a general misconception that SEO is an action that must be performed as a one-time event during the product process. It may be “needed to be removed by the SEO team” or “sent to SEO” after completion, just like sprinkling SEO like a spice.

SEO is not marketing

One of the reasons people think SEO should be done at the end of the product development process is that SEO is seen as marketing, not product or engineering. When a product is ready for market, it is usually sent to the product marketing team to create a marketing plan, which is responsible for generating users. Product marketers may be involved in the product development phase, but at this stage, taking traditional marketers to the tent doesn’t bother you. Probably not many paid marketers, emails, or brands can be added to your product plan.

This is not the case for SEO at all. This misconception about the introduction of SEO ultimately stems from the general misconception of what SEO is. Before understanding what SEO is, it’s important to clarify what isn’t.

SEO is not magic. If you are not interested in investigating a particular topic, SEO will not be able to generate a search volume. Also, there is no silver bullet that guarantees that a page or website will generate search traffic. Applying SEO to something doesn’t mean generating traffic.

SEO is not magic

SEO is not a single task. How you improve your pages and websites depends a lot on what they are optimized for. Therefore, there is no acceptable time frame for the amount of SEO efforts that can or should be involved.

SEO is not a single task

SEO doesn’t work in a vacuum-optimizing a page or website for search is not a stand-alone procedure that can be separated from everything you need to create content, create a website, and create a page.

With that in mind, it’s easy to know what’s related to SEO when building something new. SEO is the process of developing best practices on how content or websites get the highest levels of visibility and traffic from search engines. These best practices include research on how to find the best path for Word content, how long the content lasts, and even the rating level of the content.

Best practices cannot be applied once the content has already been created. Sending something retroactively to another team for SEO approval is a recipe for creating internal conflicts. The SEO team makes recommendations that make the product team that initiated the order feel like the SEO team is creating an unwanted bottleneck.

On the engineering side, submitting something through the SEO team is even worse. It is not ideal to find that a page or website is not generating search traffic after hundreds of hours. The engineering team may want to launch an attack on OpenVPN (SEO team), but that doesn’t change the reality.